Discover #EtapaAssistants Summits
Step into a world of professional excellence at the 17th Global Executive Assistant Summit, taking place in the magical city of Prague, Czech Republic, on December 3–4, 2026.
As we continue our tradition of bringing together top-tier Executive Assistants from around the globe, we invite you to join us for two days of empowerment, future-focused learning, and meaningful connections.
As we continue our tradition of bringing together top-tier Executive Assistants from around the globe, we invite you to join us for two days of empowerment, future-focused learning, and meaningful connections.
This year, the summit will be set against the backdrop of Prague’s enchanting Christmas season, where festive lights, cozy winter charm, and world-famous Christmas markets create an unforgettable experience.
Enjoy interactive sessions in a charming holiday setting, and take your professional skills to the next level.
Come for the insights, stay for the community—and leave with fresh tools, expanded connections, and a renewed sense of purpose in your evolving role.
We look forward to welcoming you to Prague in December!
Enjoy interactive sessions in a charming holiday setting, and take your professional skills to the next level.
Come for the insights, stay for the community—and leave with fresh tools, expanded connections, and a renewed sense of purpose in your evolving role.
We look forward to welcoming you to Prague in December!
Speakers
Marcham Publishing, Publisher of Executive Support Magazine
CEO, International Speaker, Conference Chair, One of the World’s Leading Authorities in the Administrative Profession
Lucy Brazier, OBE UK
Pascal Dricot
Owner | Certified Psychosocial Coach| Business Counselor | Certified DISC
Coach | Expert in dealing with toxic personalities
Coach | Expert in dealing with toxic personalities
Pascal Dricot, AT
World Administrators Alliance
Coach, Trainer, Speaker, Chair
Helen Monument, NL
Metagenics
Executive Assistant, Digital Coach, Trainer, Keynote Speaker, and Ad Interim Senior EA
Laura Belgrado, BE
Varinka Bouma
Leadership & Relationship Coach | Author of The Way You Love Is the Way You Lead | Helping couples & teams navigate conflict & change
Varinka Bouma-Iseli, NL
TomorrowsVA
The MS Office Maestro
Shelley Fishel, IL
The EA Campus
Founder
Nicky Christmas, UK
WELLFITandFED
Keynote Speaker | Wellbeing Strategist | Human Performance Catalyzer | Flourishing Expert
Dr. Heather Denniston, US
- Chief of Staff
- Virtual Assistants
- Event Planners
- Project Coordinators
- Administrative Directors
- Executive Coordinators
- Administrative Managers
- Operations Assistants
- Executive Support Staff
- Administrative Analysts
- Executive Assistants
- Team Assistants
- Senior Administrative Coordinators
- Administrative Support Specialists
- Office Administrators
Any professional interested in advancing their skills and knowledge in executive support roles
Who should attend
As we continue our tradition of bringing together top-tier Executive Assistants from around the globe, we invite you to join us for two days of empowerment, future-focused learning, and meaningful connections.
This year, the summit will be set against the backdrop of Prague’s enchanting Christmas season, where festive lights, cozy winter charm, and world-famous Christmas markets create an unforgettable experience.
What to Expect:
Prague in December offers the perfect setting to recharge, grow professionally, and embrace the festive season with an international community of high-performing peers.
Whether you’re looking to sharpen your skills, gain new insights, or simply connect in a magical winter setting—the 17th edition promises another unforgettable summit experience.
Festive Prague Experience:
Prague in December is nothing short of magical. Alongside the Summit, you’ll get the chance to immerse yourself in the city’s unique festive atmosphere:
The 17th Global Executive Assistant Summit is not only a professional development opportunity but also a chance to experience the warmth and wonder of Prague at Christmas.
This year, the summit will be set against the backdrop of Prague’s enchanting Christmas season, where festive lights, cozy winter charm, and world-famous Christmas markets create an unforgettable experience.
What to Expect:
- Inspiring Keynotes & Sessions – Learn from leading voices in the executive support profession.
- Exciting Giveaways – Enjoy special prizes and thoughtful gifts from the Etapa Hub team.
- Festive Networking – Build valuable connections while exploring Prague’s famous Christmas markets and winter charm.
- Special Gifts & Keepsakes – Take home curated tokens of appreciation designed just for you.
Prague in December offers the perfect setting to recharge, grow professionally, and embrace the festive season with an international community of high-performing peers.
Whether you’re looking to sharpen your skills, gain new insights, or simply connect in a magical winter setting—the 17th edition promises another unforgettable summit experience.
We look forward to seeing you in Prague!
Festive Prague Experience:
Prague in December is nothing short of magical. Alongside the Summit, you’ll get the chance to immerse yourself in the city’s unique festive atmosphere:
- World-Famous Christmas Markets – Stroll through Old Town Square and Wenceslas Square, where stalls glow with twinkling lights and the scent of roasted chestnuts and mulled wine.
- Cultural Heritage Meets Holiday Spirit – Explore historic landmarks adorned in festive decorations, from Charles Bridge to Prague Castle.
- Seasonal Delights – Taste traditional Czech holiday treats, sip hot mulled wine, and enjoy live carols filling the cobbled streets.
- Magical Winter Backdrop – Network with peers in one of Europe’s most enchanting seasonal settings.
The 17th Global Executive Assistant Summit is not only a professional development opportunity but also a chance to experience the warmth and wonder of Prague at Christmas.
About the 17th Global Executive Assistant Summit
Key practical learning points
- The future of the Personal / Executive Assistant profession
- From PA to strategic partner: adding real business value
- Practical AI tools and digital skills for modern assistants
- Working smarter with Microsoft 365 and Copilot
- Leadership skills for assistants at every level
- Managing time, priorities, and executive pressure
- High-impact communication, emotional intelligence, and resilience
- Building a Strong Network and Community of Executive Assistants
- ... and many more!
3 December at 19:00
Exclusive Christmas Dinner
Wine Cellars of the Municipal House, Prague
Wine Cellars of the Municipal House, Prague
A Magical Christmas evening in the heart of Prague!
Hidden beneath one of Prague's most iconic Art Nouveau landmarks, the historic Wine Cellars of the Municipal House offer a warm, festive setting full of character and charm.
Join us for an exclusive evening of traditional Czech cuisine, great conversations, and new connections with executive assistants from around the world.
Enjoy special surprises, music, and dancing as we celebrate the season together and create memories to last.
*Participation is optional and available at an additional cost of €130 per person.
Hidden beneath one of Prague's most iconic Art Nouveau landmarks, the historic Wine Cellars of the Municipal House offer a warm, festive setting full of character and charm.
Join us for an exclusive evening of traditional Czech cuisine, great conversations, and new connections with executive assistants from around the world.
Enjoy special surprises, music, and dancing as we celebrate the season together and create memories to last.
*Participation is optional and available at an additional cost of €130 per person.
Gallery
Our Partners
Marcham Publishing
Executive Support Media publishes Executive Support Magazine, which shares practical insights and perspectives for administrative professionals across business, interpersonal, and technical skills.
As part of this collaboration, each participant will receive a one-year subscription to the magazine.
Lucy Brazier OBE, CEO of Executive Support Media, will join us as our honoured speaker and moderator. Lucy brings many years of experience in the executive support profession and was awarded an OBE in the Queen’s Birthday Honours List for her contribution to the field. She is well known for her thoughtful approach and genuine passion for supporting administrative professionals.
As part of this collaboration, each participant will receive a one-year subscription to the magazine.
Lucy Brazier OBE, CEO of Executive Support Media, will join us as our honoured speaker and moderator. Lucy brings many years of experience in the executive support profession and was awarded an OBE in the Queen’s Birthday Honours List for her contribution to the field. She is well known for her thoughtful approach and genuine passion for supporting administrative professionals.
What our participants say about us
Join leading Executive Assistants from around the world for two inspiring days focused on the future of work, including AI integration, digital transformation, productivity, and leadership growth.
Experience engaging, interactive sessions in a relaxed, sun-filled setting designed to elevate your skills and expand your professional network. Leave Lisbon empowered with fresh insights, valuable connections, and renewed confidence in your evolving role.
Experience engaging, interactive sessions in a relaxed, sun-filled setting designed to elevate your skills and expand your professional network. Leave Lisbon empowered with fresh insights, valuable connections, and renewed confidence in your evolving role.
our contacts
hello@etapahub.com
+420 777 717 488
For booking assistance please contact
emma@etapahub.com
Emma Rosenberg
Lucy Brazier, OBE UK
CEO, International Speaker, Conference Chair, One of the World’s Leading Authorities in the Administrative Profession
Marcham Publishing, Publisher of Executive Support Magazine
Lucy Brazier OBE is one of the world’s leading authorities on the administrative profession. As the CEO of Executive Support Media and Author of the 2024 International Book Awards' Career Book of the Year, ‘The Modern-Day Assistant: Build Your Influence and Boost Your Potential’, Lucy is a tireless advocate for elevating the Assistant role as a recognised and respected career path. Her unparalleled expertise has seen her train, keynote, and emcee at over 650 events in 50+ countries, including chairing and co-facilitating the prestigious World Administrators Summit.
With over a decade of deep engagement with global Assistants, executives, and leading trainers, Lucy possesses unique insight into the evolving demands of the profession. Her work has led to measurable transformations: Assistants achieving promotions, companies creating internal career frameworks, and executives better utilising their support functions.
Lucy’s passion for advancing the profession culminated in her pivotal work with the World Administrators Alliance on the Global Skills Matrix and collaborations with Fortune 500 companies to restructure and enhance Business Support teams. Recognised for her contributions, Lucy was awarded an OBE by The Queen for services to Office Professionals in 2021 and holds an Honorary Fellowship with the Institute of Administrative Management.
With over a decade of deep engagement with global Assistants, executives, and leading trainers, Lucy possesses unique insight into the evolving demands of the profession. Her work has led to measurable transformations: Assistants achieving promotions, companies creating internal career frameworks, and executives better utilising their support functions.
Lucy’s passion for advancing the profession culminated in her pivotal work with the World Administrators Alliance on the Global Skills Matrix and collaborations with Fortune 500 companies to restructure and enhance Business Support teams. Recognised for her contributions, Lucy was awarded an OBE by The Queen for services to Office Professionals in 2021 and holds an Honorary Fellowship with the Institute of Administrative Management.
Pascal Dricot, AT
Owner | Certified Psychosocial Coach | Business Counselor | Certified DISC Coach | Expert in dealing with toxic personalities
Pascal Dricot
Pascal is an expert in empowering managers to effectively navigate toxic personalities. As a former introverted IT enthusiast, he overcame numerous challenges to become a respected senior manager by finding his voice and establishing boundaries. Along his personal and professional journey, he encountered and mastered the art of dealing with narcissistic personalities, enhancing his ability to handle such individuals. Today, Pascal is a certified psycho-social coach who seamlessly integrates his leadership expertise and life coaching techniques to support others in their personal and professional growth
Helen Monument, NL
Coach, Trainer, Speaker, Chair
World Administrators Alliance
Helen Monument inspires and encourages Assistants to be the best they can be, by sharing over three decades of experience as a leading management support professional. Helen has worked at international companies in diverse roles, from Receptionist to Secretary to Office Manager and Business Support Team Leader, so she understands the profession inside out. At her company Monumental Assistance Helen provides training and coaching to Assistants at all levels. She is passionate about giving back to the profession that provided so many wonderful opportunities for her to grow and develop by ‘paying it forward’ all over the world by helping others to become Monumental Assistants. Breaking
news: Helen is currently writing her first book “The ABC of Leadership for Assistants” Helen is also the Chair of the World Administrators Alliance,a not-for-profit association representing Administrative Associations, Networks and industry stakeholders across the globe. Its aims are to guide,develop, influence and elevate the global administrative profession, creating a community where administrative professionals around the world
can speak with one voice. The WA-Alliance produced the Global Skills Matrix, the award-winning, career development framework based on research from over 3000 administrative professionals in 61 countries.
news: Helen is currently writing her first book “The ABC of Leadership for Assistants” Helen is also the Chair of the World Administrators Alliance,a not-for-profit association representing Administrative Associations, Networks and industry stakeholders across the globe. Its aims are to guide,develop, influence and elevate the global administrative profession, creating a community where administrative professionals around the world
can speak with one voice. The WA-Alliance produced the Global Skills Matrix, the award-winning, career development framework based on research from over 3000 administrative professionals in 61 countries.
Laura Belgrado, BE
Executive Assistant, Digital Coach, Trainer, Keynote Speaker, and Ad Interim Senior EA
Metagenics
Laura Belgrado is an internationally recognised Executive Assistant, Digital Coach, Trainer, and Ad‑Interim Senior EA with more than 30 years of experience supporting leaders in global corporate environments. She currently serves as Senior Executive Assistant at Metagenics EMEA while also operating part‑time as a freelance digital transformation coach and trainer for administrative professionals.
Laura holds a bachelor’s degree in office–Business Administration & Languages and is a certified Executive Coach through AoEC and ICF. Fluent in Dutch, French, English, German and Spanish, she is known for her ability to work seamlessly across cultures and build strong, trust‑based relationships with senior leaders and diverse teams.
Her career includes senior support and business management roles at international powerhouses such as Microsoft and Mars Inc., where she gained extensive expertise in operations, budget management, organisational effectiveness, and C‑suite advisory. She has partnered with global CEOs as a strategic thinking partner, helping optimise decision‑making, streamline execution and strengthen leadership impact.
Beyond her corporate work, Laura is widely regarded as one of Europe’s most inspiring voices in the Executive Assistant profession. She has delivered keynotes, masterclasses, and coaching programs around the world, helping Executive and Personal Assistants elevate their strategic contribution, embrace digital fluency, and rediscover the significance and influence of the modern Assistant role.
Renowned for her human‑centred approach, practical insights and forward‑thinking vision, Laura continues to shape the future of the administrative profession — empowering Assistants to develop confidence, capability, and leadership presence in an ever‑evolving business landscape.
Laura holds a bachelor’s degree in office–Business Administration & Languages and is a certified Executive Coach through AoEC and ICF. Fluent in Dutch, French, English, German and Spanish, she is known for her ability to work seamlessly across cultures and build strong, trust‑based relationships with senior leaders and diverse teams.
Her career includes senior support and business management roles at international powerhouses such as Microsoft and Mars Inc., where she gained extensive expertise in operations, budget management, organisational effectiveness, and C‑suite advisory. She has partnered with global CEOs as a strategic thinking partner, helping optimise decision‑making, streamline execution and strengthen leadership impact.
Beyond her corporate work, Laura is widely regarded as one of Europe’s most inspiring voices in the Executive Assistant profession. She has delivered keynotes, masterclasses, and coaching programs around the world, helping Executive and Personal Assistants elevate their strategic contribution, embrace digital fluency, and rediscover the significance and influence of the modern Assistant role.
Renowned for her human‑centred approach, practical insights and forward‑thinking vision, Laura continues to shape the future of the administrative profession — empowering Assistants to develop confidence, capability, and leadership presence in an ever‑evolving business landscape.
Varinka Bouma-Iseli, NL
Leadership & Relationship Coach | Author of The Way You Love Is the Way You Lead | Helping couples & teams navigate conflict & change | Speaker
Varinka Bouma
Varinka Bouma is a relational leadership coach, speaker, and author who works at the intersection of leadership, relationships, and human behavior under pressure. With over 25 years of corporate experience, including senior leadership roles in the banking industry, and more than a decade of coaching leaders and teams, she brings sharp insight and grounded presence to every room she enters.
Varinka is known for making unspoken patterns visible in a way that feels both safe and challenging. Her work helps executive assistants and leaders strengthen communication, navigate conflict with confidence, and lead with greater clarity and impact, without losing themselves in the process.
She is the author of The Way You Love Is the Way You Lead, exploring how relational patterns at home often mirror leadership behavior at work. Her approach blends evidence-based frameworks with embodiment, reflection, and practical tools that translate immediately into daily practice.
Varinka is known for making unspoken patterns visible in a way that feels both safe and challenging. Her work helps executive assistants and leaders strengthen communication, navigate conflict with confidence, and lead with greater clarity and impact, without losing themselves in the process.
She is the author of The Way You Love Is the Way You Lead, exploring how relational patterns at home often mirror leadership behavior at work. Her approach blends evidence-based frameworks with embodiment, reflection, and practical tools that translate immediately into daily practice.
Shelley Fishel, IL
The MS Office Maestro
TomorrowsVA
Shelley Fishel, known as The MS Office Maestro, is a leading Microsoft 365 & Copilot Trainer specialising in empowering Executive and Administrative Professionals to work smarter, reduce overwhelm, and elevate their strategic value. With 25+ years of experience and FLPI accreditation, she blends warmth, clarity, and practical workflows across Outlook, Teams, Word, PowerPoint, and Copilot, helping assistants become confident, future‑ready strategic partners.
Dr. Heather Denniston, US
Keynote Speaker | Wellbeing Strategist | Human Performance Catalyzer | Flourishing Expert
WELLFITandFED
Dr. Heather Denniston is an international keynote speaker and wellness strategist known for blending solid science with compelling storytelling to spark meaningful, lasting change. With more than 30 years of experience, she has helped thousands of professionals—from startups to global organizations like Microsoft and PwC—reclaim their energy and amplify their performance. Audiences describe her as engaging, practical, and hilarious. They leave each session with powerful, implementable tools that empower them to lead with greater vibrance, vitality, and mastery in the art of flourishing. She is the author of Three Day Reset and creator of the Wellness Amplifier Performance Program.
Nicky Christmas, UK
Founder
The EA Campus
Nicky Christmas is the Founder of The EA Campus, a global platform supporting Executive Assistants to develop the skills, confidence, and strategic mindset needed in a modern workplace.
She began her career as an Executive Assistant supporting C-suite leaders in a global insurance organisation, before launching Practically Perfect PA in 2011 to address the lack of professional development resources available to Assistants at the time. The platform quickly became a leading voice in the industry, helping to reshape how the role is understood and valued.
With over 15 years of experience working with Assistants around the world, Nicky is known for her practical, forward-thinking approach to topics such as AI, productivity, communication, and strategic partnerships.
In 2025, she rebranded the business as The EA Campus, which now delivers virtual summits, online courses, masterclasses, and a global community designed to support Assistants at every stage of their career.
She began her career as an Executive Assistant supporting C-suite leaders in a global insurance organisation, before launching Practically Perfect PA in 2011 to address the lack of professional development resources available to Assistants at the time. The platform quickly became a leading voice in the industry, helping to reshape how the role is understood and valued.
With over 15 years of experience working with Assistants around the world, Nicky is known for her practical, forward-thinking approach to topics such as AI, productivity, communication, and strategic partnerships.
In 2025, she rebranded the business as The EA Campus, which now delivers virtual summits, online courses, masterclasses, and a global community designed to support Assistants at every stage of their career.
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